Drop in store visibility
Summary: ju4417 started a discussion about the drop in store visibility. damdeczk0 did not add any more detailed information to the conversation.
Hi,
On several (6 so far) stores built on Shoper (different history, different results, different industries, age, etc.) I'm observing a sharp drop in visibility in Senuto - basically vertical drops since January 8-9. What's also puzzling is the lack of homepages for these stores in site: or simply after typing the brand into Google. In GSC, the homepages are shown as indexed. No major changes were made on any of them. Is anyone else seeing something similar and have any conclusions?
1 comment
damdeczk0
·6 months agoHey, we’ve been getting signals in Shoper from individual customers about similar situations, and we also checked (within the group we have a large SEO agency) how it looks from the perspective of different store engines (in the agency we have several hundred stores on different software), and it looks like it’s SERP reshuffling (most likely related to the latest core update). On the Shoper side, we checked whether there are any technical problems on the server side (availability for web robots) — and here everything is 100% fine. We also verified these signals in different tools, and it seems worth checking, for example, Senuto vs. Semrush because we see differences. In general, our conclusions are that calorie-rich content on stores is gaining, while duplicate content is not — and that’s where the reshuffling comes from (because these individual situations also affect stores, e.g. on Presta or Woo). You’ll find a lot of information on this blog https://seo-freelancer.pro/blog/